Camille Blais http://www.camilleblais.com Camille Blais Wed, 19 Oct 2011 04:23:27 +0000 http://www.camilleblais.com en hazelwood http://www.camilleblais.com/hazelwood http://www.camilleblais.com/following/camilleblais.com/hazelwood Wed, 19 Oct 2011 04:23:27 +0000 Camille Blais 2172111 Work - Here Design /// Special edition whisky bottle for William Grant & Sons. <img src="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_boxbottle.jpg" width="600" height="1000" width_o="600" height_o="1000" src_o="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_boxbottle_o.jpg" data-mid="10847600" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_boxopenangle_600.jpg" width="600" height="360" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_boxopenangle_o.jpg" data-mid="10847601" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_cap_600.jpg" width="600" height="360" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_cap_o.jpg" data-mid="10847605" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_hallmarks_600.jpg" width="600" height="360" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_hallmarks_o.jpg" data-mid="10847607" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_booklet_600.jpg" width="600" height="360" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_booklet_o.jpg" data-mid="10847599" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_photos_600.jpg" width="600" height="360" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_photos_o.jpg" data-mid="10847608" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_boxopenflat_600.jpg" width="600" height="360" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/2172111/hazelwood_boxopenflat_o.jpg" data-mid="10847603" border="0" align="left"/> This limited edition bottle was designed to celebrate founder William Grant's granddaughter Janet Sheed Roberts' 110th birthday. It was distributed within the company on her birthday, accompanied by notes on her amazing life and the specially-blended whisky itself. . . . . . . . . . . . . . . . . . . . . . . . Cette bouteille en édition limitée a été créée dans le cadre des célébrations entourant le 110e anniversaire de naissance de Janet Sheed Roberts, la petite fille de William Grant, le fondateur de la compagnie. Les bouteilles ont été distribuées à l'interne le jour de son anniversaire, chacune accompagnée d'un livret de notes à propos du whisky lui-même et de la vie de Janet Sheed Roberts. Work - Here Design /// Special edition whisky bottle for William Grant & Sons. This limited edition bottle was designed to celebrate founder William... altitude montreal http://www.camilleblais.com/altitude-montreal http://www.camilleblais.com/following/camilleblais.com/altitude-montreal Thu, 21 Jul 2011 13:35:30 +0000 Camille Blais 1761014 Work - 3Dvisionic /// Complete identity for a brand new 33-storey residential tower boasting exclusive five-star services in downtown Montreal. <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Logo.jpg" width="600" height="300" width_o="600" height_o="300" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Logo_o.jpg" data-mid="8665822" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr.jpg" width="450" height="800" width_o="450" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr_o.jpg" data-mid="8665809" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr2.jpg" width="670" height="595" width_o="900" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr2_o.jpg" data-mid="8665810" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr4.jpg" width="670" height="595" width_o="900" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr4_o.jpg" data-mid="8665811" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr5.jpg" width="670" height="595" width_o="900" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr5_o.jpg" data-mid="8665812" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr6.jpg" width="670" height="595" width_o="2048" height_o="1820" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr6_o.jpg" data-mid="8665816" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr7.jpg" width="670" height="595" width_o="900" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr7_o.jpg" data-mid="8665818" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr9.jpg" width="670" height="595" width_o="900" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Brochure-appro12-v02_fr9_o.jpg" data-mid="8665819" border="0" align="left"/> Brochure pages <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Flyer-appro5-v01_fr.jpg" width="300" height="600" width_o="300" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Flyer-appro5-v01_fr_o.jpg" data-mid="8665820" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Flyer-appro5-v01_fr2.jpg" width="300" height="600" width_o="300" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Flyer-appro5-v01_fr2_o.jpg" data-mid="8665821" border="0" align="left"/> Double-sided flyer <img src="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Web.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/3/106860/1761014/DAC-Altitude-Web_o.jpg" data-mid="8665824" border="0" align="left"/> The client, a real estate developer, managed to get ahold of a rare piece of land in downtown Montreal, directly opposite one of the city's most famous landmarks: Place Ville-Marie. With this unusual project, we wanted the overall feel to be rich and indulgent but in a decidedly modern way, miles away from the flourished and busy old-money style of most competitors (the Ritz Montreal, among others). The product itself was very unique: no other residence in Montreal offers all the services of a five-star hotel without the hustle and bustle of the actual hotel. No coming and going guests, no disturbances, just an incredibly indulgent life… The building is a tower of concrete and glass topped with a signature pointed glass shard (hence the shape of the A in the logo). That shape and style dictated a clear direction for the branding to take: it would be clean, sober, slick and rich. We chose a minimalist palette of black and white with silver accents. On our moodboard: evening gowns, diamonds, black tuxedos, white gloves, and gleaming cars. The tactile depth was best felt in the brochure, where we layered embossing and foiling, spot varnish, translucent pages and metallic ink against stark black or white pages. . . . . . . . . . . . . . . . . . . . . . . . Le client, un promoteur immobilier, a réussi le tour de force de mettre la main sur une rare parcelle de terrain en plein centre-ville de Montréal, juste en face de l'un des icônes de la ville: la Place Ville-Marie. Pour ce projet inhabituel, nous voulions que l'atmosphère générale soit riche et luxueuse mais résolument moderne, par opposition au style vieux-riche ornemental des compétiteurs (le Ritz Montréal, entre autres). Le produit lui-même est unique: aucune autre résidence à Montréal n'offre tous les services d'un hôtel 5 étoiles, sans les inconvénients. Pas d'allées et venues des invités, pas de perturbations, seulement une vie incroyablement luxueuse... L'immeuble lui-même est une tour de béton et de verre dominée par une pointe vitrée, un geste architectural qui a inspiré la forme du A du logo. Ce style imposait déjà une direction claire pour le branding: il serait moderne, sobre, raffiné et riche. Nous avons choisi une palette épurée de blanc et de noir avec des accents argentés. Sur notre planche d'inspiration: robes de soirée, diamants, tuxedos, gants blancs et voitures rutilantes. La richesse tactile était rendue à son apogée dans la brochure, où nous avons joué avec les embossages, estampages, vernis sélectifs, pages translucides et encres métalliques sur fond noir ou blanc pur. Work - 3Dvisionic /// Complete identity for a brand new 33-storey residential tower boasting exclusive five-star services in downtown Montreal. Brochure... aera http://www.camilleblais.com/aera http://www.camilleblais.com/following/camilleblais.com/aera Wed, 20 Jul 2011 16:10:26 +0000 Camille Blais 1756688 Student work /// Complete brand identity (brand guidelines & annual report) for a low-budget, user-friendly airline. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran_o.jpg" data-mid="8642930" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran3.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran3_o.jpg" data-mid="8642931" border="0" align="left"/> Brand guidelines / Introduction Aera is the ambassador for a new generation of airlines. Aera promotes a laid-back business culture with as flat a hierarchy as possible, eliminating arbitrary power levels. Our employees are relaxed and mindful of our clientele, ensuring an outstanding personnalised service; teleworking and express online assistance are a part of Aera since the beginning. We think outside the box of traditional airlines and offer a hassle-free, economical approach, made-to-measure for today's travelers. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran5.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran5_o.jpg" data-mid="8642933" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran6.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran6_o.jpg" data-mid="8642935" border="0" align="left"/> Brand guidelines / Official logotype Initially, the logotype is inspired by the modular signboards used in airports to announce departures and arrivals. The reference to the world in which the company evolves is straightforward. Conceptually, the logo is light, airy and luminous, referencing first and foremost the idea of flight, but also the ease of use and efficiency of Aera’s services. Furthermore, the linear construction is regular, solid and reassuring, giving the impression of a serious company whom you can trust with your life… and your holidays! <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran7.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran7_o.jpg" data-mid="8642937" border="0" align="left"/> Brand guidelines / Colour palette In order to contradict the negative perception of air travel, Aera projects an image of freedom and health, inciting people to take deep breaths, relax, and enjoy the moment. 1- The main colours of the brand are a range of watery blues, as soothing as a summer sky. These shades are grounded by grey tones in order to impart seriousness to the whole. 2- For supporting uses, a few shades of zesty and refreshing green are added, as well as a lot of white. The result is a vivifying palette, airy and soothing. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran10.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran10_o.jpg" data-mid="8642938" border="0" align="left"/> Brand guidelines / Space and dimensions <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran11.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran11_o.jpg" data-mid="8642940" border="0" align="left"/> Brand guidelines / Typography 1- DIN, chosen for its resemblance to the logotype, must be used by default in all of the company’s communications. When used in a title, this font must be in all-caps. 2- Utopia was selected to complement DIN because of the similarity in their shape and colour. This font must be used as an accent only, for certain titles or subtitles. Occasionally, it can also be used for body copy in official communications. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran13.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran13_o.jpg" data-mid="8642941" border="0" align="left"/> Brand guidelines / Stationery Business card and shipping label. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran14.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran14_o.jpg" data-mid="8642944" border="0" align="left"/> Brand guidelines / Stationery Header and envelope. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran20.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran20_o.jpg" data-mid="8642949" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran18.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran18_o.jpg" data-mid="8642946" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran19.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran19_o.jpg" data-mid="8642947" border="0" align="left"/> Brand guidelines / Billboard & print ad As this is a new company striving to carve its share of the market and be remembered, a touch of humour is welcome. Aera itself is represented by the wind in the models’ hair, the idea being that it is fun and easy (breezy!) to do business with this airline. The wind also symbolizes the renewal of airlines brought on with Aera in the lead. Furthermore, the tag line “Let yourself get carried away” refers to the ease of transacting and travelling with Aera. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran23.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran23_o.jpg" data-mid="8642951" border="0" align="left"/> Brand guidelines / Promotional products To promote the company, useful objects have been chosen for their straightforward and clean design. The aforementioned colour palette must be respected, with the addition of brushed aluminium. The logo is always visible, interacting with the shape of the object without obstructing it. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran24.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran24_o.jpg" data-mid="8642952" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran25.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran25_o.jpg" data-mid="8642953" border="0" align="left"/> Brand guidelines / Signage The idea of warmth and usability must prevail in areas open to the public as well as the working quarters of the head office. Above all, the goal is to not crush the human being with oversized elements; to the contrary, people are at the centre of this company and have to be celebrated and respected. Once again, the focus is on clean shapes and intelligent design. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran26.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran26_o.jpg" data-mid="8642956" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran27.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran27_o.jpg" data-mid="8642958" border="0" align="left"/> Brand guidelines / Vehicles Using a blue sky to cover the vehicles, particularly the planes, reinforces the brand’s transparency and lightness. Indeed, the plane in flight will mimic the sky around it to reveal only the elements of the logo, and on the ground it will be easily visible and recognizable for passengers waiting to board. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran28.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran28_o.jpg" data-mid="8642960" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran29.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran29_o.jpg" data-mid="8642964" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran30.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran30_o.jpg" data-mid="8642969" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran31.jpg" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_programme_cran31_o.jpg" data-mid="8642971" border="0" align="left"/> Brand guidelines / Uniforms For all fight attendants, men or women, the uniform is mandatory. However, in keeping with the relaxed vision of the company, Aera’s uniforms are less formal than traditional airline attire. Each attendant will have a choice between two suits: grey dress pants or skirt assorted to a sky blue polo shirt embroidered with the company logo, or blue jeans with a white button-down shirt harbouring the Aera pin. Both combinations may be worn with the dark blue coat, also identified with the logo. Furthermore, the belt must be worn at all times since the engraved buckle is at the passengers’ eye level when they are seated on the plane, allowing for easy identification of crew members. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport_o.jpg" data-mid="8642976" border="0" align="left"/> Annual report Surprise. Innovate. Succeed. Given the uncharacteristic personality of the company, its annual report was aimed at differencing it from other airlines. However, the artistic illustrations are counterbalanced by the very clear layout of the financial statements, because Aera’s quirkiness is not meant to hide the more serious matters. The overall feeling is one of openness, honesty and novelty: a breath of fresh air in the airline business. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport2.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport2_o.jpg" data-mid="8642978" border="0" align="left"/> Annual report Flaunt. Amaze. Inspire. Message from the president. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport3.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport3_o.jpg" data-mid="8642980" border="0" align="left"/> Annual report Question. Ponder. Solve. Learning from the past. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport4.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport4_o.jpg" data-mid="8642982" border="0" align="left"/> Annual report Blossom. Improve. Evolve. Looking to the future. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport5.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport5_o.jpg" data-mid="8642985" border="0" align="left"/> Annual report Consolidated statement of results. Consolidated statement of retained earnings. Statement of accounts. <img src="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport6.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1756688/aera_rapport6_o.jpg" data-mid="8642986" border="0" align="left"/> Annual report Consolidated statement of cash flows. Notes. Student work /// Complete brand identity (brand guidelines & annual report) for a low-budget, user-friendly airline. Brand guidelines / Introduction Aera is... figures http://www.camilleblais.com/figures http://www.camilleblais.com/following/camilleblais.com/figures Wed, 20 Jul 2011 14:50:15 +0000 Camille Blais 1756307 Student work: end of studies project /// Series of magazines marrying photography and poetry. <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_intro1.jpg" width="670" height="446" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_intro1_o.jpg" data-mid="8640148" border="0" align="left"/> Figures sees Quebec's poetry through a photographic lens. The work of Quebec’s most important poets is sampled and grouped by themes, then entrusted to twelve Quebec photographers who will offer their own personal interpretations of the given theme. This is by no means an encyclopedia, rather an anthology of sensations and impressions that the team at Figures will share with you through twelve monthly publications. We propose a different way of seeing Quebec’s poetic work from the 17th century onwards, marrying figures of speech, key figures and visual figures. Priority is given to the aesthetic narration of a collection; a short biography of each poet is presented as an annex at the end of each issue. We approach the history of poetry through a thematic angle rather than chronologically or alphabetically in order to thread eras together, to connect Quebec’s great poets by the themes that transcend their work. Figures offers twelve points of view on our poetry, starting with the topic of loneliness. Enjoy. <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture_o.jpg" data-mid="8640183" border="0" align="left"/> January issue (loneliness) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture2.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture2_o.jpg" data-mid="8640184" border="0" align="left"/> February issue (love) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture3.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture3_o.jpg" data-mid="8640186" border="0" align="left"/> March issue (time) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture4.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture4_o.jpg" data-mid="8640188" border="0" align="left"/> April issue (hope) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture5.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture5_o.jpg" data-mid="8640195" border="0" align="left"/> May issue (happiness) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture6.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture6_o.jpg" data-mid="8640197" border="0" align="left"/> June issue (nature) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture7.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture7_o.jpg" data-mid="8640199" border="0" align="left"/> July issue (childhood) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture8.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture8_o.jpg" data-mid="8640201" border="0" align="left"/> August issue (peace) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture9.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture9_o.jpg" data-mid="8640204" border="0" align="left"/> September issue (city) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture10.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture10_o.jpg" data-mid="8640208" border="0" align="left"/> October issue (melancholy) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture11.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture11_o.jpg" data-mid="8640210" border="0" align="left"/> November issue (death) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture12.jpg" width="384" height="500" width_o="384" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_couverture12_o.jpg" data-mid="8640213" border="0" align="left"/> December issue (modernity) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_crevasse2.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_crevasse2_o.jpg" data-mid="8640540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_grillerouge.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_grillerouge_o.jpg" data-mid="8640542" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_non2.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_non2_o.jpg" data-mid="8640545" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_porterouge.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_porterouge_o.jpg" data-mid="8640548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_rampe2.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_rampe2_o.jpg" data-mid="8640550" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_rpit.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_rpit_o.jpg" data-mid="8640551" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_vlo1.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_vlo1_o.jpg" data-mid="8640552" border="0" align="left"/> Pages from January issue (loneliness) <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_affiche5.jpg" width="340" height="500" width_o="340" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_affiche5_o.jpg" data-mid="8640447" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_affiche6.jpg" width="340" height="500" width_o="340" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_affiche6_o.jpg" data-mid="8640448" border="0" align="left"/> Poster/invitation to the launch party <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_coffret1.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_coffret1_o.jpg" data-mid="8640450" border="0" align="left"/> Collector's case <img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_pochette2.jpg" width="670" height="446" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_pochette2_o.jpg" data-mid="8640453" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/106860/1756307/figures_pochette3.jpg" width="670" height="446" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/3/106860/1756307/figures_pochette3_o.jpg" data-mid="8640456" border="0" align="left"/> Press release pocket folder Student work: end of studies project /// Series of magazines marrying photography and poetry. Figures sees Quebec's poetry through a photographic lens. The work... link http://www.camilleblais.com/link http://www.camilleblais.com/following/camilleblais.com/link Wed, 20 Jul 2011 14:25:02 +0000 Camille Blais 1756242 Student Work /// Week-long workshop under the direction of Karel Martens. Each student was tasked with concepting eight pages of a book under the theme Link. I was inspired by "connect-the-dots" childhood games. <img src="http://payload.cargocollective.com/1/3/106860/1756242/print_link.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1756242/print_link_o.jpg" data-mid="8639657" border="0" align="left"/> Student Work /// Week-long workshop under the direction of Karel Martens. Each student was tasked with concepting eight pages of a book under the theme Link. I was... exposition des finissants en design de l'environnement http://www.camilleblais.com/exposition-des-finissants-en-design-de-l-environnement http://www.camilleblais.com/following/camilleblais.com/exposition-des-finissants-en-design-de-l-environnement Wed, 20 Jul 2011 14:11:06 +0000 Camille Blais 1756198 Student work /// Two different routes presented to the Environment Design students for their graduate show. <img src="http://payload.cargocollective.com/1/3/106860/1756198/expo_affiche6b.jpg" width="554" height="800" width_o="554" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756198/expo_affiche6b_o.jpg" data-mid="8639303" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756198/expo_affiche6a.jpg" width="554" height="800" width_o="554" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756198/expo_affiche6a_o.jpg" data-mid="8639302" border="0" align="left"/> Student work /// Two different routes presented to the Environment Design students for their graduate show. salon du livre de montréal http://www.camilleblais.com/salon-du-livre-de-montreal http://www.camilleblais.com/following/camilleblais.com/salon-du-livre-de-montreal Wed, 20 Jul 2011 14:04:33 +0000 Camille Blais 1756172 Student work /// Series of posters for the Montreal Book Fair ("Escape", "Relax", "Rest") aiming to draw a younger crowd while still appealing to the older, regular audience. <img src="http://payload.cargocollective.com/1/3/106860/1756172/sdl_affiche4a.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756172/sdl_affiche4a_o.jpg" data-mid="8639108" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756172/sdl_affiche4b.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756172/sdl_affiche4b_o.jpg" data-mid="8639113" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1756172/sdl_affiche4c.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/3/106860/1756172/sdl_affiche4c_o.jpg" data-mid="8639117" border="0" align="left"/> Student work /// Series of posters for the Montreal Book Fair ("Escape", "Relax", "Rest") aiming to draw a younger crowd while still appealing to the older, regular... retour à la terre http://www.camilleblais.com/retour-a-la-terre http://www.camilleblais.com/following/camilleblais.com/retour-a-la-terre Mon, 18 Jul 2011 15:57:19 +0000 Camille Blais 1745542 Student work /// To design and package a product in order to raise awareness for a societal cause. <img src="http://payload.cargocollective.com/1/3/106860/1745542/retour_emball4b.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1745542/retour_emball4b_o.jpg" data-mid="8588340" border="0" align="left"/> Most soil contamination is caused by big corporations, which leaves ordinary people unaware or powerless; I had to find a way to raise concern in individuals in order to make the guilty giants move. The best way to achieve that goal would be to have people participate, even in a small, symbolic way, to solving the problem, and at the same time creating a bigger movement. The product I chose to package is plant fertiliser, which is absorbed by soil in exactly the same way as toxic waste but with opposite results. The specific type of plant fertiliser that I selected is sold in dehydrated form and has to be seeped in individual little bags, much the same as tea, which makes it ideal for small-scale use. Even though it does not smell at all, it is mostly made of manure and any reference to tea or drinking had to be avoided! I opted for a "garden" vocabulary but used brown tints exclusively, instead of a more common green, to avoid diluting my message: I wanted it to be all about the soil, not about green grass or pretty flowers. The goal was to have people care for their own soil, in their homes, whether it be potted plants or a garden. The box itself was created with the concept of cycle in mind. "Retour à la terre" means “Return to the earth”, which conveys the idea that we need to give back what we take from the soil. To reinforce that symmetry, I treated the type in a way that makes it readable from any angle so that the box truly has no right or wrong side. As for the shopping bag, I opted for a little humour ("Je vois la vie en brun" means “I see life in brown”) to call people to action by involving them individually as well as the people around them. . . . . . . . . . . . . . . . . . . . . . . . La plupart des cas de contamination du sol sont causés par de grosses compagnies, ce qui laisse les gens ordinaires dans l'ignorance ou impuissants face au problème; mon défi était de trouver une façon de conscientiser les individus, même de manière symbolique, afin de créer un mouvement de masse et ainsi forcer les grands coupables à bouger. Pour ma cause, j'ai choisi d'emballer de l'engrais liquide pour les plantes: l'engrais est absorbé par le sol selon le même procédé que les rebuts toxiques, mais avec des résultats diamétralement opposés. Le type d'engrais que j'ai choisi se vend déshydraté, en petits sachets individuels, et doit être infusé comme du thé avant d'être utilisé. Même s'il ne sent rien, il est composé en majeure partie de fumier, donc toute référence au thé aurait évoqué des images très peu appétissantes! J'ai plutôt opté pour une approche "jardinage", avec des teintes de brun plutôt que le vert prévisible afin de focaliser mon message: je voulais parler du sol exclusivement, pas de gazon vert ou de jolies fleurs. Le but est de sensibiliser les gens au problème en prenant soin de leur sol à eux, que ce soit dans leurs pots de fleurs ou dans un jardin. J'ai créé la boîte elle-même avec l'idée de cycle en tête: "Retour à la terre" signifie qu'il faut rendre à la terre ce qu'elle nous offre. Pour renforcer cette symétrie, j'ai traité la typographie de façon à ce qu'elle soit lisible peu importe le sens de la boîte, ce qui fait qu'il n'y a pas de bon ni de mauvais sens. Quant au sac, j'ai choisi une approche humoristique pour attirer l'attention et répandre le message d'un individu à son entourage élargi. Student work /// To design and package a product in order to raise awareness for a societal cause. Most soil contamination is caused by big corporations, which... scandinavian shoebox http://www.camilleblais.com/scandinavian-shoebox http://www.camilleblais.com/following/camilleblais.com/scandinavian-shoebox Mon, 18 Jul 2011 15:37:36 +0000 Camille Blais 1745482 Student work /// To design a shoe box inspired by a country. <img src="http://payload.cargocollective.com/1/3/106860/1745482/finlande_emball1a.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1745482/finlande_emball1a_o.jpg" data-mid="8587778" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1745482/finlande_swedishfeltslippe.jpg" width="350" height="350" width_o="350" height_o="350" src_o="http://payload.cargocollective.com/1/3/106860/1745482/finlande_swedishfeltslippe_o.jpg" data-mid="8587790" border="0" align="left"/> Pia Wallén's beautifully simple felt slippers with their distinctive zigzag seam down the top of the foot. <img src="http://payload.cargocollective.com/1/3/106860/1745482/finlande_emball1b.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1745482/finlande_emball1b_o.jpg" data-mid="8587785" border="0" align="left"/> In true Scandinavian spirit, I let function lead form and simply used blue thread to stitch the flag of Finland onto a white card box. This minimalist and straightforward approach references Scandinavian design and hints subtly at what is to be found inside the box. . . . . . . . . . . . . . . . . . . . . . . . Les pantoufles de feutre de Pia Wallén, avec leur couture zig-zag centrale, m'ont inspiré cette approche minimaliste pour représenter le drapeau de la Finlande, en harmonie avec le style scandinave où la fonction dicte la forme. Student work /// To design a shoe box inspired by a country. Pia Wallén's beautifully simple felt slippers with their distinctive zigzag seam down the top of... le paillasson de l'isle d'orléans http://www.camilleblais.com/le-paillasson-de-l-isle-d-orleans http://www.camilleblais.com/following/camilleblais.com/le-paillasson-de-l-isle-d-orleans Sun, 05 Jun 2011 13:07:56 +0000 Camille Blais 1546757 Student work /// To redesign an existing product in an assigned category. <img src="http://payload.cargocollective.com/1/3/106860/1546757/paillasson_emball3a.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1546757/paillasson_emball3a_o.jpg" data-mid="8585275" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/106860/1546757/paillasson_emball3b.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/3/106860/1546757/paillasson_emball3b_o.jpg" data-mid="8585670" border="0" align="left"/> For a few weeks I researched cheese as a general category, and while reading about the history of cheese in Quebec I came across the Paillasson de L’Isle d’Orléans: the first cheese to ever be produced in Nouvelle-France, on the island of Orleans (a small island in the St. Lawrence River, near Quebec City). It owes its name to the reeds (roseaux or paille, in French) that were found exclusively on that island and on which it was set to dry. I created a package that gives the brand more personality, more visibility, and a strong reference to this precious piece of Quebec history. I wanted the packaging to look as though it had evolved alongside the cheese for the last 400 years; on the other hand, I didn’t want it to look dingy and old, so it had to be updated and clean as well. I was also concerned with creating a streamlined packaging process for the artisan cheesemonger's limited resources. The pure white silkscreen ink and the geometric folding lend the package a contemporary and clean appeal, while the rough kraft paper and historical map printed inside, with the island of Orleans at its center, are a final nod to the origins of the cheese once it has been eaten! . . . . . . . . . . . . . . . . . . . . . . . Durant quelques semaines, j'ai fait des recherches sur le sujet du fromage. C'est en lisant sur l'histoire du fromage au Québec que j'ai découvert le Paillasson de l'Isle d'Orléans, le premier fromage spécifique à la Nouvelle-France. Produit exclusivement sur l'Île d'Orléans, il tient son nom des roseaux que l'on ne retrouve qu'à cet endroit et sur lesquels le fromage était mis à sécher. J'ai créé un emballage qui renforce la personnalité de la marque tout en lui donnant plus de visibilité et une référence évidente à cette époque de l'histoire du Québec. Je voulais que l'emballage ait l'air d'avoir évolué au même rythme que son contenu, au cours des 400 dernières années; en même temps, je voulais qu'il reste frais et actuel. Il fallait aussi que le processus d'emballage soit simple et instinctif pour que l'artisan fromager puisse en profiter même avec des ressources limitées. L'encre blanche pure et le pliage géométrique donnent à l'emballage un air moderne, en contraste avec le côté naturel du papier kraft et surtout la carte d'achives imprimée à l'intérieur, avec l'Île d'Orléans en plein centre, qui rappelle les origines du fromage même après qu'il ait été mangé! Student work /// To redesign an existing product in an assigned category. For a few weeks I researched cheese as a general category, and while reading about...